Who We Are

For over 25 years, Wigs.com has been the trusted leader in wearable hair, helping customers find confidence through wigs, hairpieces, and extensions. Whether you're new to wigs or a longtime wearer, our Wig Experts—licensed cosmetologists, professional stylists, and hair enthusiasts—are here to guide you. 

"At Wigs.com, we believe everyone deserves to feel beautiful and confident. Our mission is to make finding the perfect wig easy, empowering, and stress-free by offering expert guidance, quality products, and innovative tools. Whether you're wearing wigs for fashion, convenience, or necessity, we’re here to support you every step of the way—because wigs are for everyone."

Our Story

"When we started Wigs.com, the goal was simple: create a shopping experience that makes every customer feel confident and supported. That vision has grown into something bigger than I ever imagined." -Carliz Sotelo, Founder & CEO
 

how it all started...

2000

Where it all begins with Beauty & Hair

It was a leap of faith! It all begins with a small team in a one-room office with our focus set on providing a pampering experience for the client. We weren't positive that women would feel comfortable shopping for wigs online, but with a commitment to making shopping discreet, empowering, and easy, Wigs.com quickly becomes the go-to destination for wigs.
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2004

Moving on up

Growth to be proud of but not enough space! It is time to move our corporate headquarters in Dallas, TX to a larger office.

2019

 Stronger Together

A six-year partnership is formed between Wigs.com and Breastcancer.org, aimed at educating and empowering women experiencing hair loss due to breast cancer treatments.
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2021

Big Moves, Big Dreams

Beauty&Hair headquarters move to a new headquarters in Addison, TX, creating space for even more growth, innovation, and collaboration!

2024

There’s an App for That

The Wigs.com mobile app officially launches, making it easier than ever to shop, track orders, and access exclusive content from anywhere!
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Our Resources

Wigapedia

You get to choose the hairstyle, color, cap construction, and fiber that suit you best. Not sure where to start? Our Wigapedia is here to guide you through every step, helping you find the right style based on your unique needs. We have everything you need!

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Virtual Consults

Schedule a free, one-on-one, virtual consultation with one of our hair experts. Get advice on how to find your perfect style, fit, or color. Ask anything you want; a try on consultation, care education, no question is too big or too small. We look forward to meeting you!

Book Now

Hair Toppers Quiz

Find out which hair toppers are best for you!take our quiz answering a few questions about what you're looking for and we'll handle the rest! 

Take Quiz

The Wigs.com Standard

Not all wigs are created equal, and we know that better than anyone. That’s why we’re dedicated to educating, innovating, and listening to you—our community. The key to a great wig comes down to Cut, Cap Construction, Color, and Cap Size—but what truly sets us apart is Community. Your voices help shape the styles, quality we bring to life, ensuring every wig feels as good as it looks. At Wigs.com, you inspire everything we do!

Cut

The right cut brings a style to life, blending emotion, sophistication, and flair to create a look that feels just as good as it looks.

Cap Construction

Fit, quality, and comfort are the foundation of a great wig. That’s why we provide detailed resources and free virtual consultations to help you find the perfect fit.

Community

Your voices matter. We listen to your reviews, feedback, and experiences—shaping the standards we uphold and the innovations we continue to bring to life.

Color

The right color is key to feeling confident and comfortable. We strive to offer natural-looking shades that enhance your style.

Our Testing Process

Every wig and launch undergoes thorough in-house quality testing by our team to ensure it meets our highest standards. Our goal is to deliver high-quality, realistic, and stylish wigs that you’ll love. From texture to design, every detail is meticulously inspected before final approval—because perfection is in the details!

We carefully inspect every wig to ensure the best quality and fit:

Fiber Quality – Ensuring durability and lasting performance.

Cap Construction – Testing stretch, fit, and overall quality for comfort and security.

Cut – Designed to be flattering on all face shapes.

Color – Maintaining brand standards for consistency and vibrancy.

Our Community

Expand Wig-Wearing Together

Within the community, we want to ensure that we are involved in normalizing wig-wearing with our Wig Sisters. We hope to empower all unique personalities and passion for alternative hair while inspiring anyone to achieve their dream hair.

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