What started as a personal journey has blossomed into a mission to empower others. Kristyna understands the challenges that hair loss as a woman poses. She wanted to use her platform to help women not feel alone or hopeless by sharing her experiences with hair loss, health struggles, and wig-wearing. Using her mantra 'confidence is contagious,' her goal is to boost women’s self-esteem so they, in turn, can help others. Therefore, the more they share, the more they de-stigmatize hair loss and normalize alternative hair.